A Partnership Proposal

The future of CAR-T belongs to those who dare to tell its story.

A proposal from Von Peach to T-CURX. Brand, story and go to market for the next era of immunotherapy.

The Opportunity

01 / 06

We see what you're building.

T-CURX is on a mission to democratize CAR-T, making frontline cell therapy more accessible and affordable through a non viral, in vivo and bedside manufactured platform. Some of the most important work in oncology today.

Breakthrough science does not speak for itself. Investors, clinicians, partners, regulators and the best talent all need to grasp it fast and believe in it.

That is where we come in.

Investors

Capital follows clarity. The next round depends on a story that lands in 90 seconds.

Patients & clinicians

Hope needs to be precise. Science has to translate into trust.

Talent & partners

The best people join missions they can repeat over dinner.

Investors

Capital follows clarity. The next round depends on a story that lands in 90 seconds.

Patients & clinicians

Hope needs to be precise. Science has to translate into trust.

Talent & partners

The best people join missions they can repeat over dinner.

First Fixes · t-curx.com

02 / 06

What we'd change on day one.

01 / 07

01 · Messaging
Give the hero a point of view
What we saw
A full-screen cell render with no headline, no promise and no CTA.
What we'd change
One editorial line that lands the proposition in a single glance, plus a clear next step.
02 · Structure
Break the wall of text
What we saw
The homepage is one dense paragraph. No hierarchy, no proof points, no scan line.
What we'd change
Modular sections: what you do, how it works, pipeline, proof, each with a clear headline.
03 · Brand
Own a colour, not a category
What we saw
Navy blue and stock gradients look like every other biotech homepage.
What we'd change
A distinctive green system that signals precision, life and accessibility.
04 · Trust
Show the proof
What we saw
Investors, founders and KOLs are buried in prose. No logos, no portraits.
What we'd change
A credibility strip: investor logos, founder cards, advisory portraits.
05 · Clarity
Put the pipeline on the homepage
What we saw
The most commercially important asset is hidden behind a nav click.
What we'd change
A phase chart at a glance: target, indication, stage.
06 · Typography
Design the rhythm
What we saw
One type size, one weight, justified text and italics doing all the work.
What we'd change
Display type for headlines, generous whitespace, eyebrow labels.
07 · Video
Explainer videos
What we saw
Complex science is described in paragraphs. The mechanism of action is hard to grasp.
What we'd change
A short motion film that shows the T-CURX approach in 90 seconds.

01 · Messaging

Give the hero a point of view

What we saw

A full-screen cell render with no headline, no promise and no CTA.

What we'd change

One editorial line that lands the proposition in a single glance, plus a clear next step.

02 · Structure

Break the wall of text

What we saw

The homepage is one dense paragraph. No hierarchy, no proof points, no scan line.

What we'd change

Modular sections: what you do, how it works, pipeline, proof, each with a clear headline.

03 · Brand

Own a colour, not a category

What we saw

Navy blue and stock gradients look like every other biotech homepage.

What we'd change

A distinctive green system that signals precision, life and accessibility.

04 · Trust

Show the proof

What we saw

Investors, founders and KOLs are buried in prose. No logos, no portraits.

What we'd change

A credibility strip: investor logos, founder cards, advisory portraits.

05 · Clarity

Put the pipeline on the homepage

What we saw

The most commercially important asset is hidden behind a nav click.

What we'd change

A phase chart at a glance: target, indication, stage.

06 · Typography

Design the rhythm

What we saw

One type size, one weight, justified text and italics doing all the work.

What we'd change

Display type for headlines, generous whitespace, eyebrow labels.

07 · Video

Explainer videos

What we saw

Complex science is described in paragraphs. The mechanism of action is hard to grasp.

What we'd change

A short motion film that shows the T-CURX approach in 90 seconds.

What We Do

03 / 06

Four ways we plug in.

Branding, UX & communications

Brand strategy and identity to web, deck and campaign design.

Pitch to Win

Investor decks, board narratives, IPO storytelling and M&A comms.

Personal Branding

Visible authority for founders, scientists and leaders.

Fractional marketing team

A senior creative partner embedded in your business.

Branding, UX & communications

Brand strategy and identity to web, deck and campaign design.

Pitch to Win

Investor decks, board narratives, IPO storytelling and M&A comms.

Personal Branding

Visible authority for founders, scientists and leaders.

Fractional marketing team

A senior creative partner embedded in your business.

Visual Identity 01

04 / 06

A First Look
At Your Brand

Cellular motion, structured type, and an organic palette. Directional only.

Motion Identity

Primary Wordmark

Colour PaletteT-CURX · Primary Spectrum

Forest

#244436

Sage

#7F9F89

Mist Green

#C7D8C7

Stone

#E6E6E0

Ivory

#FCFCF8

Charcoal

#2B2E2C

Homepage · Appliedt-curx.com · concept

Icon SystemDiscover · Connect · Deliver

Merchandise

PrimaryDisplay · Headlines

Noto Sans

Regular 400 · Medium 500 · Bold 700 · Black 900

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789

SecondaryBody · Data · UI

IBM Plex Sans

Light 300 · Regular 400 · Medium 500 · SemiBold 600

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789

Early concept · Directional onlyRef. V.02 · Editorial

Motion Identity

Primary Wordmark

Homepage · Appliedt-curx.com · concept

Icon SystemDiscover · Connect · Deliver

Merchandise

Colour PaletteT-CURX · Primary Spectrum

Forest

#244436

Sage

#7F9F89

Mist Green

#C7D8C7

Stone

#E6E6E0

Ivory

#FCFCF8

Charcoal

#2B2E2C

PrimaryDisplay · Headlines

Noto Sans

Regular 400 · Medium 500 · Bold 700 · Black 900

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789

SecondaryBody · Data · UI

IBM Plex Sans

Light 300 · Regular 400 · Medium 500 · SemiBold 600

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789

Early concept · Directional onlyRef. V.02 · Editorial

Selected Work

05 / 06

Use cases that travel.

Four projects that show how we translate complex B2B stories into clear, believable brand experiences.

SELECTED WORK

Trusted by leaders worldwide

The Partnership

06 / 06

How we'd work together.

A phased partnership, not a service menu. Each step earns the next.

Listen & align

We start inside your science and strategy. Workshops with your team to lock the narrative, audiences and priorities.

Deliverable

Messaging platform & brand strategy

Review & reimagine the brand

An honest review of how T-CURX shows up today, then a reimagined brand world built to travel.

Deliverable

Brand identity, system & guidelines

Build the assets that do the work

Website, investor and pitch decks, pipeline communications, scientific storytelling.

Deliverable

A connected asset suite

Go to market & activate

Launch moments, conference presence, PR, content and campaigns that build belief at the right time.

Deliverable

GTM & campaign plan

Partner as you scale

An ongoing creative partner that grows with the pipeline. Same small senior team, sharper with every milestone.

Deliverable

Retained partnership

Listen & align

We start inside your science and strategy. Workshops with your team to lock the narrative, audiences and priorities.

Deliverable

Messaging platform & brand strategy

Review & reimagine the brand

An honest review of how T-CURX shows up today, then a reimagined brand world built to travel.

Deliverable

Brand identity, system & guidelines

Build the assets that do the work

Website, investor and pitch decks, pipeline communications, scientific storytelling.

Deliverable

A connected asset suite

Go to market & activate

Launch moments, conference presence, PR, content and campaigns that build belief at the right time.

Deliverable

GTM & campaign plan

Partner as you scale

An ongoing creative partner that grows with the pipeline. Same small senior team, sharper with every milestone.

Deliverable

Retained partnership

Let's keep going

Let's build the brand your science deserves.

A 30 minute call to pressure test the idea. No deck required.

Book a call·hello@vonpeach.com

The future of CAR-T belongs to those who dare to tell its story.

We see what you're building.